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Insights Written
No longer can we huddle in our cubicles pretending the company brand is hidden down the hall, locked away safely in the marketing department’s vault. It has become clear what a company does each day can say more about its product than carefully scheduled commercials or press releases. Especially now, as we go more social [more...] Writer's Trunk
If you’re charged with writing a good sales or marketing letter, and I mean a GOOD one that hooks, communicates, leads and prompts, I feel your pain. It’s a tough gig. But I have comforting news for you: our gracious English language provides many ice picks for chipping through the cold block of skepticism between you [more...] |
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