Creative Geographic is a repository for references, events and insights into the growing popularity for personally expressive, socially engaging, and community-driven brand experiences.

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Mining for Mindshare

Post by White Gazelle on February 1st, 2010

No longer can we huddle in our cubicles pretending the company brand is hidden down the hall, locked away safely in the marketing department’s vault. It has become clear what a company does each day can say more about its product than carefully scheduled commercials or press releases. Especially now, as we go more social [...read on]

References Found

5-Step Formula for Creating Your Marketing Message

Post by White Gazelle on February 10th, 2010

I think this is a great overview on what a marketing message is and how you need think about developing something that is memorable and meaningful. I am considering checking out David Frey’s book.  It might have been before its time (2003)… before social really “took off”. Social first impressions are so important theses days… [...read on]

 
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