Insights Written

Social media experts… Bah, humbug!

Much too often I see people, including myself, being generalized as “social media experts.” And to that I say ”bah, humbug!” This type of premature, hype-labeling only distracts clients from the true value …Read more»

Insights Written

Become a “social” brand anthropologist

Most marketing mindsets are geared for the “law of averages.” Strategies targeted to gain the greatest percentage out of the media pie to expand brand exposure.   But does capturing this larger percentage …Read more»