So here I am this snowy morning... doing some social media monitoring on boardreader.com and what do I find?  A Crain's Chicago Business story with a quote, from guess who... the White Gazelle!  I completely forgot about being interviewed.  Kevin Masi (torquelaunch.com) recommended Monica Ginsburg to give me a call for some insights on the world going social. Come to think of it, I did notice a big spike on google analytics soon after the New Year. Well, there you go.... I am proof positive it can be the little things you say/do that can build buz in big ways.  Read on..... "To be sure, legal, privacy and other constraints mean some business segments — financial services and health care among them — may not readily lend themselves to the practice. But even there, social media tools can play a key role in building customer relationships, says Elizabeth Neumaier, creative director at White Gazelle, a Chicago marketing and advertising consultancy. "Companies can use online tools to create feedback loops and get ideas to improve products or services from customers who are using your brand," she says." Fortune 500 companies using social media to reach customers: http://siliconinvestor.advfn.com/readmsg.aspx?msgid=26222440