I think this is a great overview on what a marketing message is and how you need think about developing something that is memorable and meaningful. I am considering checking out David Frey’s book. It might have been before its time (2003)… before social really “took off”. Social first impressions are so important theses days… and your message needs to be more then a tagline that drifts into the conversation with audiences. Its has to have teeth.
5-Step Formula for Creating Your Marketing Message.
David Frey is the author of the Small Business Marketing Bible and the Marketing Best Practices Newsletter.
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ABOUT THE AUTHOR Elizabeth Neumaier: Liz supports companies starting up and evolving new relationships with audiences through advertising, events and media. She draws from a long, rich history in strategic creative leadership, management and execution spanning traditional, interactive and alternative/social media. This range equips her to achieve both B2B and B2C solutions for wide-ranging industries such as Automotive, Confections, Financial and Retail. Businesses are transformed from the inside-out as brand experiences are re-energized and optimized to maximize marketing impact. |
