I understand that advertising on-line that is not contextual, is not a good idea. But I ask, what is worse… have big banners all over the place that are “contextually” distracting? Or in the case of services such as Snap-spots, empowering the user to interrupt their own experience with role-over in body copy – contextual or not?
here is nice little blog brief to stay away from In-text ads
Stay Away from In-Text Advertising.
I just can not help but think this line of thinking seems like throwing away the baby because of some people down the street used bad bath water. Smart advertising that is contextual to the user is very tricky. Be it a link, banner or even a blog:) In-text advertising, is like any other communication tool out there… use it to build experiences, or tear them down… BUT its the hand, not the hammer that does the damage. Food for thought.
|
About Elizabeth: Elizabeth Neumaier | White Gazelle delivers practical business applications for new media, brand excellence and marketing adoption. A "creative vision master," Elizabeth draws from a long, rich history in strategic leadership and execution spanning traditional (JWT, Caribiner International), interactive (IBM, Bowne Interactive) and alternative/social media (OnSite Network, ZMF). This range equips her to achieve both B2B and B2C solutions for wide-ranging industries such as Automotive (Ford), Confections (Wrigley), Financial (ABN AMRO) and Retail (Sears.) As White Gazelle, she continues to advise companies evolving personally expressive, socially engaging, and community-driven brand experiences.Connect on Linkedin>> |